More profitable growth
- Less waste
- Higher win rates
- Stronger value proposition
- Shorter sales cycles
Commercial clarity. Predictable growth.
Most B2B tech companies grow in spikes: marketing, sales and product aren’t aligned - and the pipeline becomes unpredictable. Sequoia GTM helps leaders fix the system behind growth with one clear GTM plan.
Why growth slows - and profitability lags
- Your ICP is too broad - messaging doesn’t stick
- Marketing and sales run on different priorities
- Activity is high, but pipeline is unreliable
- Strategic projects keep getting postponed
- Your team executes, but without a unified GTM structure
If your commercial engine isn’t aligned, growth becomes guesswork.
Three outcomes every founder and CEO steers toward
Faster growth
- Remove bottlenecks
- Clear ICP & messaging
- One GTM roadmap
- Learn faster through data
Lower commercial risk
- Fact-based diagnosis
- One GTM plan
- Predictable pipeline
- A clear story for board & investors
Who We Work With
Startups & Scale-ups
Typical challenges for Startups & Scale-ups
- Lots of activity, limited traction
- Founder-led sales starts to stall
- Messaging is too technical or too broad
- Unpredictable pipeline → constant pressure
What they really want
- Clear direction and focus
- Faster growth and validation
- A sharp ICP and compelling value proposition
- Structure without bureaucracy
How Sequoia GTM Advisory helps
- Growth Scan
- Mini GTM Workshop
- Playbook Sprints
- Fractional CMO
Established Companies
Typical challenges for established companies
- Diffuse or overlapping customer segments
- Marketing and sales misaligned
- Too many ad-hoc campaigns
- High commercial cost, low predictability
What they really want
- Higher profit per customer
- Shorter sales cycles
- Reduced commercial waste
- One GTM plan everyone understands
How Sequoia GTM Advisory helps
- Commercial Efficiency Diagnostic
- Value Proposition + Repositioning
- GTM Playbook
- Fractional CMO / Interim Commercial Leadership
Why companies choose Sequoia GTM
- Strategy + execution in one system
- Proven GTM Playbook
- 20+ years of B2B GTM leadership
- Flexible, scalable support
- Measurable commercial outcomes
Trusted by leaders in tech & cybersecurity
One transformation path, three steps
Step 1
GTM Scan - clarity
A 45‑minute diagnostic of your commercial engine. Scorecard, bottlenecks, quick wins, and top priorities.
Step 2
GTM Playbook - structure
In modular sprints, we build the GTM system that aligns your teams and improves predictability.
Step 3
Fractional CMO / GTM Leadership - execution & acceleration
1–2 days per week of strategic + hands‑on leadership to make your GTM plan operational and sustainable.
The impact of a clear GTM plan
- A predictable pipeline
- A unified commercial rhythm
- Clear priorities and focus
- Messaging that resonates
- Less noise — more revenue
- Scalable, profitable growth
Ready for commercial clarity?
Fix the system behind your growth — and build a predictable commercial engine.