Go-to-market leadership for B2B companies that get stuck in growth

I help management teams restore clarity, focus and execution across their commercial organisation.
Temporary, senior and without noise.

Schedule an introduction

One clear GTM story – More control over growth – A predictable pipeline

Many companies don’t lack ideas - they lack alignment.

Marketing and sales operate in silos
Growth becomes erratic and hard to predict
Decision-making slows down or stalls
Everyone is busy, but no one is truly steering

If this feels familiar, it’s usually not a marketing issue -
it’s a leadership issue in your go-to-market.

What I do

I step in temporarily to bring control back to the commercial reality. That typically means:

creating overview where things have become fragmented

making clear choices about focus and priorities

establishing ownership

ensuring plans actually get executed

No agency. No junior team. You work directly with me.

How I work

Every collaboration starts with understanding what’s really going on.
From there, we decide together what’s needed.

That may take the form of:

a focused project to resolve a specific bottleneck
a series of targeted sprints
or interim / fractional go-to-market leadership

Not every situation leads to the same setup.
It does lead to clarity.

Who this is for / who it isn’t

This works well if you:

run a B2B company (scale-up or established organisation)
feel that growth has stalled or become fragmented
are willing to make real choices
are looking for someone who takes responsibility

This is not a fit if you:

are looking for quick marketing tricks
mainly need execution capacity
don’t have time or mandate to act
prefer reports over decisions

About me

I’ve spent years working in and with B2B organisations where growth, complexity and decision-making collide.
My strength lies in combining strategic oversight with day-to-day reality.

Clarity, sharpness and focus - exactly where they’re usually missing.

> Read more about me

Portret van Alex van der Plaats, oprichter van Sequoia GTM Advisory

zwart pictogram met clipbord met omhooggaande lijn en rechtsonder een omringt vinkje-1

Not sure whether this is what you need right now?

Schedule an introduction. No pitch, no sales - just a conversation to see whether it makes sense to continue.